Category Archives: Marketing

Part 2 – Growth Initiatives – traps and inhibitors

Posted on July 8, 2011 by

In my last post I talked about the elements that would be beneficial to growth initiatives and now I want to touch on those things that can hold back growth initiatives. A belief that the market you want to enter … Continue reading →

Posted in Growth, Innovation, Leadership, Marketing, Sales, Strategic Planning, Strategy | Leave a comment

Chris Anderson talks about free in a digital economy

Posted on July 30, 2010 by

Have you considered just how much is available free on the internet? We know Google offers searches for free and yet they make a lot of money from ads but can others find a way to convert Free to some … Continue reading →

Posted in Innovation, Marketing | Tagged , | Leave a comment

The paradox of choice – Barry Schwartz TEDTalks (video)

Posted on July 15, 2010 by

We often complain that we don’t have enough choices but this research presentation shows that more choice is not necessarily a good thing. It is also in line with research written by Richard Thaler and Cass Sunstein in their book … Continue reading →

Posted in Behaviour, Choice, Decision Making, Marketing | Leave a comment

Malcolm Gladwell: What we can learn from spaghetti sauce

Posted on July 12, 2010 by

market research, segmentation, danger of averages Continue reading →

Posted in Decision Making, Marketing | Leave a comment