Category Archives: Marketing

Part 2 – Growth Initiatives – traps and inhibitors

In my last post I talked about the elements that would be beneficial to growth initiatives and now I want to touch on those things that can hold back growth initiatives. A belief that the market you want to enter … Continue reading

Posted in Growth, Innovation, Leadership, Marketing, Sales, Strategic Planning, Strategy | Leave a comment

Chris Anderson talks about free in a digital economy

Have you considered just how much is available free on the internet? We know Google offers searches for free and yet they make a lot of money from ads but can others find a way to convert Free to some … Continue reading

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The paradox of choice – Barry Schwartz TEDTalks (video)

We often complain that we don’t have enough choices but this research presentation shows that more choice is not necessarily a good thing. It is also in line with research written by Richard Thaler and Cass Sunstein in their book … Continue reading

Posted in Behaviour, Choice, Decision Making, Marketing | Leave a comment

Malcolm Gladwell: What we can learn from spaghetti sauce

market research, segmentation, danger of averages Continue reading

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