A global CEO study by IBM discovers from talking one-on-one with 1,130 CEOs, GM’s and business leaders. About 60% of CEOs polled cited creativity as the most important leadership quality, compared with 52% for integrity and 35% for global thinking. Creative leaders are also more prepared to break with the status quo of industry, enterprise and revenue models, and they are 81% more likely to rate innovation as a “crucial capability.”  “Standouts practice and encourage experimentation and innovation throughout their organisations. Creative leaders expect to make deeper business model changes to realise their strategies. To succeed, they take more calculated risks, find new ideas and keep innovating in how they lead and communicate.”

For access to the full study findings and case studies go to http://bit.ly/i1cNE