Daily Archives: July 15, 2010

The paradox of choice – Barry Schwartz TEDTalks (video)

Posted on July 15, 2010 by

We often complain that we don’t have enough choices but this research presentation shows that more choice is not necessarily a good thing. It is also in line with research written by Richard Thaler and Cass Sunstein in their book … Continue reading →

Posted in Behaviour, Choice, Decision Making, Marketing | Leave a comment