Daily Archives: July 15, 2010

The paradox of choice – Barry Schwartz TEDTalks (video)

Posted on July 15, 2010 by Curious and Interested

We often complain that we don’t have enough choices but this research presentation shows that more choice is not necessarily a good thing. It is also in line with research written by Richard Thaler and Cass Sunstein in their book … Continue reading →

Posted in Behaviour, Choice, Decision Making, Marketing | Leave a comment